Take Five #114: What to consider when choosing a search fund name, and more
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Take Five #114: What to consider when choosing a search fund name, and more
1. What’s your entrepreneurial edge?
2. Podcast Interview: Air duct cleaning business buyer discusses how and why he kept his day job post-acquisition
3. SMB doubles revenue and secures $2M loan after 3 bookkeeping tweaks
4. What to consider when choosing a search fund name
Many searchers inadvertently turn-off potential sellers by choosing a name for their search firm that fails the test of being “seller friendly”. The code words that make your firm impressive to investors are often the same terms that establish expectations for a higher price or send a seller running for the hills. Your search firm name, like your entire search process, should be focused on the seller.
When an owner is considering selling their “legacy”, he or she looks for clues to reinforce the reason to select you. Words convey meanings and are viewed by others as signals of your intentions. If incorrectly chosen, these words may result in concern, fear, worry and judgment about you. Don’t worry about what your banker, investors, work colleagues, or significant other thinks about the name of your search. A prospective seller counts the most.
Read the rest of Jim Stein Sharpe’s post here.
5. 11 Income Statement Questions to Ask
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